CLEVELAND - A couple days ago, I wrote about the amazing trailer for Eminem's new music video. The thirty-four second teaser was designed to build anticipation for the actual video.
The actual video is pure genius.
The third single from the returning rap music icon's upcoming LP, Relapse is entitled "3 A.M.," which is also the title of the video. In the new clip, Eminem is a very psychotic, drug addicted maniac that gets lit on various prescription drugs only to go on seemingly involuntary murderous rampages at three o'clock in the morning.
When he's done killing, the memory of it seems to escape him.
Eminem has crafted a chilling, cinematic-style masterpiece that actually surpasses anything that is currently being done in hip-hop in terms of innovation and scope. And if the killing of a portly
black security guard in the video is a cunning "stab" at rap artist Rick Ross (who used to be a security guard pre-rap career and has recently "dissed" Eminem), then the video gains even more points.
It proves that Eminem hasn't lost his razor sharp sense of humor and amazing ability to respond to rivals and critics in his own subtle way.
The mastermind is back!
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