Tuesday, February 16, 2010

'We Are The World' Remix: Well-Intended Garbage

CLEVELAND - Thanks to the presence of Michael Jackson and a catchy track, I was a huge fan of the hit single "We Are The World" when it debuted in early 1985. With the brand new "re-imagining" of the altruistic tune being released last Friday, I took on a natural curiosity.

It's nice, but pales next to the original.

Inspired by the devastating earthquake in Haiti last month, approximately 85 of the planet's most popular musicians assembled in a Los Angeles recording studio a couple weeks ago to recreate the legendary original. Of course, the new version is highly updated and features a hip-hop flavor, something that the original lacked due to the nascent status of the genre at the time.

While the effort and the idea are well intended, the project calls attention to itself in a negative way. The original anthem felt historic from the get-go and now, 25 years later, has grown in scope. It was a cultural touchstone of legendary talent and boasted a litany of A-list icons. Michael Jackson, Stevie Wonder, Bob Dylan and Ray Charles were seminal forces in the music industry with each having had or was having a groundbreaking career. Lionel Richie, Bruce Springsteen, Smokey Robinson and Harry Belafonte were nearly as accomplished and revered and producer/composer Quincy Jones was the genius behind it all.

Of course, Jackson and Richie wrote the song and were almost without question the biggest stars in the music industry at the time. The 40-plus musicians were dubbed "USA for Africa" and the charity single was meant to raise money and bring awareness to the widespread famine in Ethiopia. It become a wildly profitable and popular song and gained a reputation of being a magical moment in time with the convergence of such talent unified for a great cause.

The "new" song, "We are the World-25 for Haiti" boasts the same arrangement as the original and is once again overseen by Quincy Jones. Richie and Haitian native and musician Wyclef Jean also serve as producers. A new music video debuted in tandem with the song, and features a similar aesthetic to the original. Dozens of recording artists are grouped together while singing the anthem and images of Haiti play on screens behind them.

Looking at the new group of stars, it is hard not to laugh at the obscure nature of some of them. Sure, there are still a few legends such as Tony Bennett,Gladys Knight and Barbara Streisand, but nobodies like Justin Bieber and Josh Groban is a taint to the song's legacy. Even the super popular Jonas Brothers seem like a ridiculous choice. I can live with certain choices like Pink and Akon, but Miley Cyrus and Bizzy Bone? The huge number of rap artists are gratuitous and misplaced. In spite of it all, the song plays surprisingly well because it's so close to the original, but the rap parts stick out like a sore thumb, except Kanye West's part which I felt was excellent and fit well.

T-Pain's participation made the entire thing feel like a bad practical joke.

I applaud choices like Jennifer Hudson and Adam Levine, and I appreciate the splicing together of footage of Michael Jackson's singing parts from '85 and assembling them with sister Janet's new vocals. Believe me, if MJ were alive, he'd be the first person to lend his artistry and money to this cause.

I can't help but scratch my head at a few glaring absences from the song. While I'm okay with flavor-of-the-moment Taylor Swift not being there, I would like to have seen some of the true stars of today involved. Beyonce, Alicia Keys, Jay-Z and even legends like Mariah Carey and Whitney Houston.

They would have been far better choices than unproven newcomers like Drake and Kid Cudi.

At the end of the day, I hope the new song raises a lot of money for the Haitian victims. But in the meantime, the folks in charge of our entertainment should actually do better research.

Plenty of real superstars would have been included if they had.

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