CLEVELAND - Sean "Diddy" Combs has been a key figure in the evolution of hip-hop, fashion and materialistic excess for close to 15 years now and it just truly dawned on me how he's gotten to this point.Simply put: The man is relentless.
Combs' new reality show, I Want to Work For Diddy airs Monday night's on VH-1 and thus far has ran nine episodes with the 10th and final one scheduled for next week. It debuted on August 4, 2008 with several contenders vying for the highly challenging job of his personal assistant.
Each week, another person gets "eliminated" from contention. Currently, there are four (possibly three) folks left. Admittedly, Combs is an extremely demanding person and has a tendency to come off as condescending to those not on his level. It's a well-earned reputation, even former colleagues such as Lil' Kim and The Notorious B.I.G. expressed frustration at Diddy's "micromanaging" and "arrogant" style.
For the record, I do not believe Combs to be arrogant or condescending. While I completely get how he can be construed as such, I believe that he is an eminently successful mogul and entrepreneur and understands how difficult it was and is to ascend to such lofty heights and not only maintain it, but expand and achieve new high standards.
He doesn't want to take his foot off the gas.
On yesterday's episode, Combs was in the middle of an effortless, all-out jog in New York's Central Park while his contending group struggled to keep up. He then asked them if they wanted "to be great today" to which they all replied "yes."
The wealthy executive smiled and said, "I'm gonna be great today" before picking up his speed and leaving them in his dust.
The symbolism in that was quite obvious.
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